Professional Summary
An engaged and curious marketer, knowledgeable in a variety of digital strategies, including inbound, content, and product marketing. Skilled in graphic design, email content creation, copywriting and editing, photography, and video production. Experienced working with manufacturing, industrial, and transit vertical markets. Seeking to expand my experience and knowledge in product and content marketing as part of a forward-thinking team.
Experience
Clever Devices, Digital Marketing Manager (Remote)
July 2019 - Present
Responsible for owning strategy and implementation of all digital marketing initiatives for a software and hardware provider in the public transit industry.
Created framework and strategy for an account-based marketing program, the first initiative of its kind at Clever Devices. Worked with stakeholders in Business Development, from executive level to account management, to gather background information, analyze key targets, and align marketing strategy with overall corporate goals. Responsible for the management of company and contact records in our CRM to include new fields for ease of list creation and reporting. Analyzed target companies to find similarities and overlaps in pain points, personas, needs, etc., to hyper-target messaging and form campaigns. Responsible for developing design, copy, and strategy for email, social, web, and digital.
Collaborated with an agile, cross-functional marketing team on digital and traditional marketing initiatives, including web design and user experience, marketing CRM management, email marketing automation, corporate branding, video production, photography, corporate communications and public relations, copywriting, and event design and production.
Managed marketing interns.
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Thomas Marketing Services, Digital Marketing Strategist (new York, NY)
March 2018 - July 2019
Project managed and strategized full inbound marketing programs, and website builds for seven B2B manufacturing and industrial clients simultaneously in an agency environment.
Utilized tactics and tools such as email campaigns, lead nurture workflows, targeted content marketing, growth-driven design & A/B testing, SEO, and PPC, within Hubspot, Google Analytics, and proprietary data tracking platforms.
Coordinated with internal SEO, PPC, writing, design, and development teams to deliver marketing content in a timely manner. Delegated tasks to a junior strategist to increase productivity and manage timelines effectively.
Reported weekly and monthly on KPIs using Hubspot dashboards and analytics for site traffic, email marketing, marketing offers, form submissions, etc.
Strategized with internal teams (sales, engineers, and marketing) to recommend product and program upgrades based on annual marketing performance.
Collaborated with client contacts (sales, marketing, engineers, and C-Suite executives) to schedule and implement annual marketing content strategy based on business goals, target industries, and products/services offered.
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Alcott HR, Marketing Specialist (Farmingdale, NY)
September 2015 - March 2018
Solely responsible for all marketing operations for a human resources outsourcing firm (PEO).
Tactics included traditional and digital design projects, internal documents, presentations, corporate branding, advertising, social media content creation, email marketing, tradeshow planning, copywriting and editing, list research and management, sales support, and website management through WordPress.
Managed marketing intern and business development coordinator.
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HJMT Public Relations, Senior Creative Director (Long Beach, NY)
August 2013 - August 2015
Designed, coordinated, and directed all creative work for a boutique public relations agency, from concept and design to production and delivery.
Responsibilities for both small business clients and internal marketing efforts included traditional print design (business cards, signage, brochures, annual reports, direct mail, email design), web design & blog management, web content writing & creation, social media graphics, branding and logo design, media buying & research, sales support, advertising brainstorming, copywriting, photography, and video.
Managed creative services intern.
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Craig Daily Press, Graphic Designer (Craig, CO)
February 2013 - July 2013
Individually responsible for the design of all digital and print advertisements for local clients in the Craig Daily Press, as well as all ads for magazines, supplemental sections, and promotional materials.
Worked with ad sales reps and directly with clients to achieve effective advertisements based on specifications and necessary revisions. Managed simultaneous deadlines for ongoing special projects and daily advertisements.
Responsibilities included logo design, branding, copywriting and editing, customer service, photography, graphic design, and pre-press preparation.
Craig Daily Press, Page Designer, Copy Editor, Photographer (Craig, CO)
February 2012 - February 2013
Solely responsible for designing page layouts on a strict deadline for a newspaper 4 days a week and the layout of a monthly magazine.
Edited copy for grammatical and graphical errors.
Exported and prepared final design files for press and online distribution.
Prepared and uploaded online content, including photos, videos, and other media documents.
Photographed spot news and feature stories, and conducted interviews on a weekly basis.
Implemented the use of infographics, graphical headlines, and overall graphic design improvements while maintaining print news standards and expectations.
Marketing Portfolio
Expertise
Digital Marketing Strategy
Inbound Content Marketing
Account-Based Marketing
Lead Scoring
Demand Generation
Product Marketing
Campaign Project Management
Graphic Design
Corporate Branding
Email Marketing
Copywriting and Copy Editing
Photography
Video Production
CRM and List Management
Corporate Communications
HTML and WordPress
Search Engine Optimization
Hubspot Inbound Certified
Marketing Automation Software
Adobe Creative Suite
Microsoft Office
Project Management Platforms
Google Analytics
Experience in technical vertical markets such as transit, industrial, manufacturing, and engineering.
Education
University of South Carolina
B.A. VISUAL COMMUNICATIONS
Graduated December 2011